Transpera Launches 的 关注网络; 黑莓合作基金 Invests
Series C Financing Totals $9MM for Mobile 视频广告 Company
旧金山(2010年6月2日)
Transpera today announced the launch of 的 关注网络, 培养纯, undivided attention between consumers and brands through mobile video advertising. 的 关注网络 is built on delivering high quality, captivating mobile video advertising experiences through interactive video ads with a variety of engaging placement options, including pre-roll video that appears before content or as a video interstitial for any mobile application.
Transpera also announced the completion of its third-round of financing, totaling $9 million. 黑莓合作基金, 一家专注于应用领域的全球风险投资公司, services and supporting infrastructure for mobile computing, 引领潮流, which included participation from existing investors Flybridge Capital Partners, 首轮资本, 英特尔资本和拉布拉多风险投资公司. Transpera will use the funds to continue its development of mobile video advertising innovations to meet the rapidly growing demand from both publishers and brand advertisers. 的 company also has plans to increase its mobile video focused ad-sales and publisher acquisition force.
“美国的手机使用情况.S. continues to grow despite the decline in use of other forms of media,维克兰特·甘地说, 高级分析师, 流动及无线通讯, 霜 & 沙利文. "With the steady rise of smartphones and other sophisticated connected devices capable of video viewing in market, Transpera下一代, interactive ad units are perfectly suited for creating meaningful, 与忙碌的消费者进行一对一的接触."
针对手机发行商和开发者, Transpera's ad platform provides the highest revenue per impression and further unlocks the revenue potential of apps, 游戏, and services by creating premium mobile video inventory. Transpera's platform-agnostic approach ensures that video ads can be placed across the largest mobile footprint possible, including the mobile Web and on a variety of platforms such as iPhone, iPad, 安卓和黑莓.
根据马特·戈登的说法, 黑莓基金合伙人, "Transpera是 at the forefront of innovation in mobile video advertising with their advanced video ad-serving technology, superior engagement performance and strong network of publishers and brand advertisers. 的y are uniquely positioned to capitalize on the opportunities this market represents and deliver on the promise of mobile video advertising." Matt Golden will join the Transpera board of directors.
"黑莓合作基金 brings key insights and relationships that will help Transpera further maximize our impact within the advertising ecosystem. We're thrilled to welcome them and appreciate the continued support shown by all of our esteemed investors,弗兰克·巴比里说, Transpera创始人.
品牌广告主, Transpera's high-quality mobile video ads captivate audiences to achieve the most consumer focus and receptivity possible. Mobile video campaigns on Transpera's network consistently outperform overall online video norms in recent third-party studies, making it some of the most effective and efficient digital inventory available. 结果表明，注意力网络达到了:
- 增加9倍 购买意图 而不是典型的在线视频广告.
- 增加19倍 辅助意识与在线视频规范相比.
- 增加4倍 独立的意识, compared to typical online video campaign performance.
- 增加2倍 广告意识，而不是典型的在线视频活动表现.
"We've really unlocked the secret to consumer attention. 的 results have been impressive and the industry is scaling rapidly," explains Barbieri.
关于Transpera
Transpera是 的 关注网络, 培养纯, undivided attention between mobile consumers and brands. 品牌广告主, our mobile video ads captivate audiences to achieve the most consumer focus and receptivity possible. 出版商, our ad platform provides the highest revenue per impression and further unlocks the revenue potential of apps, 游戏, and services by creating premium mobile video inventory.
Transpera's mobile video ad network includes premium publisher brands such as AccuWeather.CBS新闻，探索通讯，微软全国广播公司.网站，MTV网络，SHOWTIME®，旅游频道和更多. Transpera总部位于加州旧金山. 由顶级风投公司Flybridge Capital提供资金, 英特尔投资, 首轮资本, 拉布拉多风险投资公司和黑莓合作伙伴基金. 欲了解更多信息，请访问 www.transpera.com.
关于黑莓基金
黑莓合作基金 is the leading independent venture capital firm focused exclusively on mobile computing. 与研究 In Motion合作, 全球基金带来了资本, resources and unparalleled domain expertise to the partnerships it forms with exceptional entrepreneurs around the world who are shaping the future of the mobile eco-system. 欲知详情，请浏览: www.blackberrypartnersfund.com.