TidalTV加入改编电影.电视市场 to Leverage Real-Time Bidding for 视频广告
Partnership Introduces 更多的 Quality Buyers to the 改编电影.电视市场
圣马特奥，加州(6月14日)
改编电影.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, 今天宣布与TidalTV合作, 领先的视频广告, optimization and yield management solutions provider. TidalTV adds to the growing number of high quality buyers in the 改编电影.电视市场, and is the first to utilize 改编电影.tv's recently-announced real-time bidding (RTB) interface, an innovative feature that enables buyers to fully leverage targeting and optimization technology to scale their online video campaigns.
通过加入app.电视市场, TidalTV gains access to large volumes of premium video inventory on a platform that provides an unparalleled level of transparency and control. TidalTV works with brand advertisers to deliver demographically targeted video ads using proprietary technology and data aggregated from leading third-party providers. 改编电影.tv's RTB interface is a first for the online video industry and will enable TidalTV to leverage its proprietary technology to analyze and bid on impressions in real time.
“改编电影.电视市场 is an innovative product that enhances TidalTV's buying capabilities,斯科特·费伯说, TidalTV首席执行官. "It gives TidalTV access to quality inventory that can be leveraged on behalf of the advertiser to deliver optimal campaign performance."
根据eMarketer的数据，是66.7%的U.S. 互联网用户——147.5 million people -- currently watch online video each month, and this number is projected to reach 77 percent -- 193.到2014年将达到100万人. 访问应用程序中的RTB功能.电视市场 helps advertisers successfully leverage this trend and create scalable campaigns. For publishers, it increases the demand for online video inventory in the 改编电影.电视市场 and introduces them to more quality buyers willing to pay premium CPMs for relevant and targeted campaigns.
"As more partners like TidalTV join our marketplace, the way online video ads are bought and sold becomes more transparent, 高效和盈利,托比·盖布里纳说, 改编电影总裁.tv. "RTB is one of many key tools that TidalTV can leverage within the 改编电影.电视市场 that provides scale and a more precise way to buy online video ads."
关于改编电影.tv
改编电影.电视发展视频广告交易, serving and management technology that makes video more profitable and less painful. 这就是视频广告的运作方式. 的改编电影.电视市场 (atm) is the industry's first online video advertising marketplace. ATM连接广告主, 机构, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. 改编电影.电视也是一个百家乐软件的创造者, the online video ad-serving platform that empowers publishers to succeed in online video. 完整的端到端解决方案, onesource helps publishers increase advertising revenue, 变流, 做出正确的商业决策, 并简化广告运营的各个方面. 总部设在圣马特奥, 在纽约有一个销售办事处, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. 欲了解更多信息，请访问 http://Adap.tv/.
关于TidalTV
TidalTV is a video advertising, optimization, and yield management solutions provider. Its AdOSTM technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a target demographic, and enables content creators and publishers to completely monetize audiences across demographic segments. 目前, TidalTV has deployed its technology for online video and is working to expand its reach to all video delivery platforms. 主席 & CEO, Scott Ferber pioneered pay-for-performance Internet marketing through superior analytics with 广告.com, an online advertising network he co-founded in 1998. 与TidalTV, Ferber is applying complex optimization mathematics to the management and delivery of video advertising campaigns, 并实现更高的广告回报, 活动效率和发行商收益. TidalTV is a venture capital backed company; investors include Comcast Interactive Capital, 新企业协会, Valhalla Partners and other private investors. 更多信息请访问: www.tidaltv.com.