NBC环球(NBC Universal): Auto-Authentication Offers Higher Success Rates

Authenticating their accounts for online viewing has proven too much of a challenge for many pay TV customers, so NBC环球(NBC Universal) says auto-authentication is the way to go. Speaking at the recent 流媒体 East conference in New York City, 詹尼弗罗, senior vice president for business development and digital distribution at NBC环球(NBC Universal) 内容划分, said her company saw far higher success rates with auto-authentication procedures during the last Olympics.

"I think there's definitely some credential sharing going on. Nothing that really makes us nervous," Pirot said. "What we really spend a lot of time talking to our partners about is, “好吧, what are going to do now that it's out there to make it easier for the consumer?' Things like home-based authentication or in-home auto detect, so when you have a device in your home and you're on your Wi-Fi network, 自动让你通过. 我们在奥运会上就是这么做的. We saw that the MVPDs that deployed that tactic had success rates of like 40 percent higher than their peers."

In the TV Everywhere market, one company -- HBO -- has taken an early lead. In response to an audience question, Pirot explained why HBO is beating the competition online.

"I think it has to do with the fact that they have really made it a priority. They're able to go really deep on what they offer so you're able to get a full offering on there, where we on the ad-supported network side don't have that benefit from a rights perspective of being able to offer content past the window that we've licensed,皮洛特解释道.

To hear more about the business of TV Everywhere, watch the discussion below.

电视无处不在

随着电视无处不在的出现, consumers can enjoy the benefits of authenticated channels like FOX Now, TWC电视, ESPN, 这个公司也, and others across a multitude of devices. 《百家乐软件app最新版下载》今天成功了吗? Are providers seeing increased retention? Are new revenue models emerging that might exist as extensions for the TV Everywhere experience? What will TV Everywhere look like in the next five years? Join us for a lively discussion with the experts behind the TV Everywhere movement.

Moderator: Justin Hendrix, Executive Director, NYC Media Lab
演讲者:詹尼弗罗, 高级副总裁, 业务发展, 数字发行, NBC环球内容分发
Speaker: Michael Fisher, Senior Director, 业务发展, Sling Media
Speaker: Todd Swidler, Global Head of Content Partnerships, Bloomberg Media
Speaker: Alix Baudin, 高级副总裁, GM, Digital Operations, Scripps Networks

免费的

合资格订户

现在就订阅最新一期过去的问题

Best Practices for Friction-免费的 TV Everywhere Authentication

在这次战略会议上, 来自Adobe的演讲者, 康卡斯特公司, 维亚康姆, and more look at the recommended best practices that the Open Authentication Technology Committee has proposed to achieve friction-free authentication and discuss a set of guidelines that aim to create a seamless user experience.

2016年2月10日